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?		Logo Usage Guidelines
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Indesit Logo Usage Guidelines

The Indesit logo is the cornerstone of the brand identity. It is made up of two elements: a simple, compelling symbol and a distinctive, modern logotype. It is very flexible - there are different versions and colour options to suit different situations. But it must be used carefully. It should never be altered and a clear area must always be maintained around it.

The logo must only ever be reproduced from original artwork. You can obtain all original Indesit logos archived into a single ZIP file by clicking here (3,427Kb). Please note that PC users will require Winzip and Mac users will requre similar software such as ZipIt to extract the logos from the archived file. Alternatively original Indesit logos can also be downloaded individually by clicking the approprate links below.

Size Reference & Clear Space

Size Reference
It is essential that the mark is always reproduced at consistent sizes across all our communications. To aid this we have created a consistent 'size reference' for all versions which is equal to the width of the logotype on its own.

In these guidelines, wherever we refer to the 'size' of the mark, we mean the width across this size reference.

Clear Space
To ensure that the Indesit mark always appears in a prominent position, we have created a minimum clear area around it. Do not allow any other graphics or type to enter this area, and try to increase the clear area wherever possible.

We refer to the height of the logotype as 'x'. For the normal and centred versions of the mark, the clear area is equal to the height of the logotype.

White



White (eps)		View

RGB White (gif)		View

Black



Black (eps)		View

Black (tif, jpg)		View

RGB (jpg, bmp, gif)		View

Usage
White Version - Wherever possible reproduce the Indesit mark in white on a coloured background. See below for recommended background colours. Do not reproduce the mark itself in any of the background colours.

Black Version - On a white or light-coloured background, the Indesit mark should generally be reproduced in black.

Use the Centred version only for applications where a centred form is more appropriate, such as signage.

Printing
Indesit communications are printed on uncoated stock wherever possible. The recommended method for printing the Indesit colours is through four-colour process, using the CMYK values given below. Pantone ® * inks may also be used.

On Screen/Television/ PowerPoint/ Website
Use the RGB versions.

Products/vehicles/signage
Use the RAL paint references.

White Centred



White (eps)		View

RGB White (gif)		View

Black Centred



Black (eps)		View

Black (tif, jpg)		View

RGB (jpg, bmp, gif)		View

Background Colours

Indesit Red

CMYK
C0, M90, Y100, K15

Pantone ® *
1797U

RGB (TV)
R174, G30, B6

RGB (Web)
R204, G51, B6

HEX
#CC3306

RAL
040 40 67

Indesit Dark Blue

CMYK
C100, M75 Y0 K0

Pantone ® *
Blue 072U

RGB (TV)
R13, G7, B74

RGB (Web)
R0, G0, B102

HEX
#000066

RAL
280 30 40

Indesit Green

CMYK
C35, M0, Y100, K0

Pantone ® *
382U

RGB (TV)
R137, G159, B29

RGB (Web)
R204, G204, B29

HEX
#CCCC1D

RAL
110 70 60

Indesit Light Blue

CMYK
C70, M0, Y20, K0

Pantone ® *
311U

RGB (TV)
R42, G160, B167

RGB (Web)
R102, G204, B204

HEX
#66CCCC

RAL
210 70 25

* Pantone ® is a registered trademark of Pantone Inc.